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PPC Account Manager

Job Overview

PPC Account Manager

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Department:

Digital Marketing and IT

Location:

Bury

Salary:

£25,000+ pa depending on experience

Type:

Full Time

Deadline:

22nd Jul 21

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Job Overview

PPC Account Manager

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We are looking for a PPC expert to join our fantastic digital marketing team; for a leading national fuel supplier based in Bury. 

You will be responsible for managing all PPC activities (search, display, and remarketing) such as:

– Review the Search Terms Report for negative keyword opportunities
– Review Landing Pages for Relevancy
– A/B test ad copy
– Filter and review keywords for low CTR, low Quality Score, and low Conversions

A high degree of energy, commitment, initiative, and enthusiasm is required along with a thirst for knowledge in the internet marketing world.

Previous experience is required (2 years minimum); It’s more important to us that you can demonstrate a technical understanding of PPC.

Job Description:

  • Optimising existing PPC campaigns (Google, Bing)
  • Monitoring campaigns and analysing data
  • Analysing each individual keyword/placement/category against the cost and adjusting the price accordingly
  • Creating/adjusting text and display ads for A/B testing
  • Interact with copywriter and developer to optimise copy and landing pages for conversions
  • Assist in keyword discovery and expansion
  • Research and analyse competitor advertising links and PPC campaigns
  • Write interesting and original ads
  • Stay up to date on the latest paid search developments

Job Qualifications/Skills:

  • Understanding of basic website coding
  • Excellent Analytical skills. Strong understanding of PPC
  • Advanced with Google Ads and Google Analytics
  • Excellent written and verbal communication skills
  • Excellent ability to participate and cooperate in a team environment
  • Passionate about digital marketing
  • Self-motivated, detail oriented and able to prioritise work efficiently
  • Able to analyse data/reports and convey recommendations appropriately
  • Previous experience within a similar role, working with PPC/Analytics is desirable (ability to demonstrate this through work experience or personal projects is acceptable)
  • A high level of numeracy. A strong work ethic. Outstanding attention to detail
  • Computer literacy – competency in Excel/Google Sheets

Company Benefits:

  • Flexible working hours
  • Contributory Pension Scheme following a qualifying period
  • Annual appraisals
  • Staff morale building sessions
  • Team birthday lunches; monthly Domino’s
  • Tea/coffee/snacks
  • 22 flexible holidays per year (plus statutory days)
  • Free parking
  • Discount gym membership
  • Childcare vouchers
  • Progression and personal development plan
  • Monday to Friday working week
  • Successful, profitable family owned and run company

If you think you have the necessary skills, experience, and personal qualities to join us, please don’t hesitate in sending your CV for immediate consideration.

Apply Now